We like to have our cake, and eat it too. This is probably why you won’t see any of us competing in the Crossfit Games during ESPN2’s late night programming anytime soon. Where you WILL catch us though, is at events like the recent high-performance driving event at Palm Beach International Raceway, put on by our friend Tony and the crew at The HPDE.
Yes, you. The enthusiast. Our fans. The guy reading this in Starbucks when he knows full well he should be studying for finals.
Thank you to our supporters, and yes, even to our detractors.
We initially threw our support behind concept of The BMW Event because we believed in it. The mission presented was enormous: Organize and publicize the largest gathering of BMW owners the Southeast region had ever seen.
We were skeptical, but optimistic; the potential was obvious and we anticipated a good turnout…but what we experienced at Homestead-Miami Speedway on Saturday, April 25, 2015 blew us – and everyone involved in the planning, marketing, and execution of the event – completely away.
In total, there were over 500 BMWs, more than 1,000 attendees, and dozens of sponsors and vendors offering everything from free wheel sets to detailing services, to a mobile dyno. The hype was real…but these are the 7 ways that the inaugural ‘ The BMW Event’ lived up to, and even surpassed it: Read More
You’re one in a million.
We really mean that – we’re not just saying it so you’ll be our friend. You are one out of one million BMW owners within 12 hours of our home base in Miami, FL. And while being an individual is important, sometimes it can also be lonely. That’s why we’re inviting you – and the million who share your passion and enthusiasm down to Homestead-Miami Speedway on April 25, 2015.
We’re glad you asked. We may not have a million reasons – but here are five that should convince you not to miss The BMW Event.
When was the last time you just…nailed it?
The last time you were truly in your element, the planets aligned, and you and your partner were completely in sync?
We’re not talking about your fantasies with Daenerys Targaryen…We’re talking about that favorite patch of road you go out of your way for on your daily commute. The one that you would know in your sleep. The one that never has any traffic, allowing you to drop down a couple of gears, time your entry speed just so, and accelerate through as gravitational force competes against your body in a dangerous, exhilirating duel. It doesn’t always go perfectly. But when you get it right, well, you may find yourself reaching for a cigarette to calm your nerves, even though you don’t smoke. Learn More
Active Autowerke Tackles A New Kind Of Circuit
There’s no denying that the ever-more complicated automotive culture that many of us enjoy is founded on a pretty simple concept. One that resonates on a very basic, even instinctual level. We’ve all had the same thought at multiple points in our lives:
“I’m faster than that guy.”
That thought is the motivation behind our constant internet searches for the latest technology, newest product, or secret piece of driving technique. That thought is what keeps us up at all hours of the night scheming and strategizing, performing complex equations in our minds as we attempt to balance our bank accounts with our dreams. The pursuit of the quickest 1/4 mile or lap time seperates us as enthusiasts, from the mindless Camry-driving droves that we share our sacred asphalt with.
Then there are the car show guys. Learn More