Let’s get one thing clear off the bat – we’ve got no rooting interest in the success of the New York Knicks or Los Angeles Lakers. Why bring this up? Well, these are two franchises with long and storied histories. They have heritage, name-brand recognition, and (for the most part) know how to win.
Yet here in the summer of 2015, both are being snubbed by some of the NBA’s top free agents. There are multiple basketball-related reasons for this, but since we aren’t a sports blog, we won’t pretend to know anything about those. The bottom line is the Lakers and the Knicks are in a position that’s quite foreign to them: they’re underdogs.
We can relate somewhat. We recently launched our latest ACTIVE-8 tuning module for the latest crop of turbocharged BMWs – a market that’s already quite crowded. However, if there’s one thing that history has shown us, its that you should never count out a perpetual winner.
Here’s what makes the ACTIVE-8 the real MVP: Continue Reading
Another year has passed and it’s hard to not be just a little sentimental. 2014 has been a fruitful year filled with great accomplishments. Instead of listing every single thing we have achieved, we decided to save you the boredom of reading an endless essay of accomplishments and instead we’ll list our top 3. We will also be saving our biggest and most exciting accomplishment for last. So fasten your seat belts because we are about to speed through a year at Active Autowerke. Continue Reading
Even Superman is jealous of this kind of power!
It’s a bird, it’s a plane, it’s a BMW 128i with a custom Karl Hugh tune! It may be unconventional, but here at Active Autowerke we thrive on a hands-on approach to achieve considerable gains. When our Software Engineer Karl Hugh creates a tune for a customer, he takes a more personal approach to bring them the results they desire.
Karl was recently approached by a driver named Kyle Herbst, who was faced with a dilemma. No one had a setup for a 128i that would make it nationally competitive in the Sports Car Club of America Autocross. There was little information on what tires, wheels, or suspension to use and it was becoming too much of a head ache for Kyle to handle alone. That’s when Karl stepped in to lend a hand. Continue Reading
Time for some World History…
For many of us who grew up in the U.S., our first encounter with the country of Taiwan happened when we flipped over the plastic trinkets that came with our Happy Meals, and asked our mothers to read the three little words that we found. Although we couldn’t pronounce it’s name, Taiwan meant one thing to us: fun toys.
Now (somewhat) more mature, “Made in Taiwan” carries a similar meaning, at least here at Active Autowerke. Over the years, we’ve cultivated a profound relationship with a large group of BMW enthusiasts on the island who have some pretty impressive toys of their own…and none of them contain a single ounce of cheap plastic. Learn More
It Takes Talent To Look This Good
We hear voices.
Not the kind that tell us to cover the walls in mustard and begin referring to our dog as “Oh Great Kahuna.” Certainly not the kind that tell us to purchase an Audi. We hear YOUR voices.
“Active Autowerke, you’re the greatest aftermarket BMW performance parts manufacturer on the planet…”
You flatter us.
“…But I live in fill-in-the-blank city, and no shop around here offers the quality service or race-proven parts that you do.” Learn More
Listed from left to right in order of importance
Active Autowerke Loves A Good Underdog Story
YOU’VE PROBABLY seen an E9X 328i at some point in your life. In fact, you’ve probably already seen one or two, or 20 (if you happen to live down the street from your local university’s sorority row), today. This particular BMW model is so prevelant, it may not even register when one happens to pull up next to you at a stoplight. BMW’s most popular 3-series was built as a stepping stone to the more powerful 335i and M3, right? Something for your wife or girlfriend to drive to her weekly facial appointment. No on in their right mind would bother buying such a platform with the intent to modify it, it’s pointless, right?
Right? Learn More
At least Mike’s smiling here…Rob on the other hand…
FOR SOME professionals, the stresses of running a business revolve around which brand of coffee to stock in the employee break room, or whether or not they can make their Friday morning tee-off time. Fortunately for our customers, Mike Hugh would rather spend that Friday morning at the track, putting our latest products through their paces.
Between meeting with customers that drop by the shop, overseeing yet another supercharger install, hammering out billing details, training a new employee, trying to understand why the marketing guy keeps going on and on about Facebook, and family obligations, Mike somehow finds the time to sit down, and address the questions that our fans have proposed to him in the hopes of getting a glimpse into a very cluttered, but brilliant, mind. Learn More